SoCal Skate House Branding

This was a group project completed by Emily Schindelbeck and Mia Mummau. The group was tasked with creating a brand for SoCal Skate House. They had no existing branding so the goal was to create a fun, cheerful, and welcoming brand. Based on the brand strategy, the group developed a brand campaign, including: brand elements, visual identities, a style guide, and various collateral. 

Located in Southern California, SoCal Skate House is a new outdoor roller skating rink with a skate shop on site. Their primary focus is not on skating but rather on cultivating community and providing outdoor activities for kids and young adults.