Bower Center for the Arts Re-brand

This was a group project completed by Emily Schindelbeck, Hannah Gilmer, and Avery Veenstra. The group was tasked with creating a partial re-brand for a local business. By researching the company history, marketing strategy, and target demographic, we had to create a fresh visual system for the company to use that would improve the communication and success of their brand. This included creating a set of logos, establishing brand colors, composing icons and patterns, and forming a photo style. After making all those materials that the company could use in the future, such as social media posts and brochures. The group was assigned to re-brand Bower Center of the Arts, a community arts center located in downtown Bedford, Virginia.