Call Them Social Good Campaign

This group project was completed by Emily Schindelbeck, Kara Breneman, Laine Burgin, and Avery Veenstra. For this project, we were tasked with creating a campaign that brings awareness to a social issue. The team decided to focus on elderly social isolation. The goal with the campaign and visuals is to transfer the feeling of isolation in older adults to a younger generation and invoke an emotional response that in turn, will cause them to take action and call their loved one.

The group then developed a series of environmental ads, Instagram posts, and a 2-page spread for a magazine.